iPhone Keynote - Pt 2 (New UI - Leapfrog Product)

Steve Jobs' keynote discourse introducing the new iphone.

Leapfrog Your COMPETITION !

You have put up a mellifluous looking website.  It is pleasing to the eye. The colors are vibrant. You have eject a lot  of time and effort to make your visualize sing. All of the right elements play to be in place.  You have learned how to get safe placement in the search engines

using trim keywords.  You have targeted above, high quality inbound links. Your “chapter rank” is within the top ten search results, a few are even in the top three. Yet at the end of the month your online sales are less than one percent of your quarry projections…what to do?

You veiw your competitors website, and it evident that their products/services are not any better je sais quoi than yours.  Nor are their prices less expensive.  This can be frustrating as you brainstorm…what am I doing recidivate b fail?  Relax, take a deep shock, focus.  Can you

spot the contrast?   Why are they pulling in six figures a year, while you are not showing any crop in your online sales?   What have they done that you have not?

Here is a principal hint…value, that is “perceived value” is IN the eye of the beholder! You be aware your product is easily of equal worth.  Yet they are leaving you in the dust!  This is where you have to acknowledge to yourself…it HAS GOT to be the WAY they are marketing

their product/accommodation!  Revelation!  HOW someone perceives the value of your output or service, is KEY!   You were raised with the firm adage ” the customer should surface first”.

The prospects that visit your site are LOOKING for more than well-deserved a hard product or service. They are looking for minute benifits…”helps” that are manifest to what they feel like they

need.  Whether it be data, or confirmation, there is an unspoken desire that EVERY in store has.  Everyone has a desire to be treated with honour and respect, even if they say otherwise, their inner being wishes to be perceived as having value!